This is a book in which Donny Deutsch describes his gigantic rise in the marketing media
industry.  His most significant theme in this book is the question, "Why Not Me?"  For
example, if there is an opportunity for a $10 million deal, ask "Why can't I be the one
to capture that deal?"  Also, why stop at $10 million?  Why not $100 million?  This is
a very inspirational book for those who have really big dreams but have always questioned
whether it is their lot in life to achieve those dreams.